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Down Dog Media
Conversion Copy

Turn Words into Profits.

Copy That
Keep the Conversation Flowing

Our service ensures that every piece of website, ad and email content is crafted to engage and convert, leveraging the expertise of seasoned professionals.
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Building Trust
With Our Process

Market Research Integration
First, we immerse ourselves in extensive market research to gain a deep understanding of your target audience. This involves analyzing customer behaviors, preferences, and pain points, ensuring our copy resonates directly with your market.
Brand Voice Development
We then tailor an AI algorithm to align with your unique brand voice and values. This step is crucial for maintaining the authenticity and consistency of your brand across all copywriting elements.
Expert Persuasion Techniques
Next, we enhance the AI's capabilities by training it on the works of expert persuasion copywriters. This enables the AI to incorporate proven persuasive writing techniques, enriching the quality and effectiveness of the content.
Crafting Engaging
Copy
Finally, we leverage this sophisticated AI tool to create compelling ad and email content. The copy is not only engaging but also strategically designed to appeal to your audience, drive conversions, and reinforce your brand identity.
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Why Is Copy
So Important?

Copy is the lifeblood of any digital marketing strategy, acting as the cornerstone of websites, ads, and emails. The power of well-crafted words cannot be overstated; it transforms the way your brand communicates and connects with your audience.

On your website, compelling copy can guide visitors through a seamless journey, highlighting the unique value of your offerings and encouraging conversions.

In ads, persuasive and engaging copy is crucial for capturing attention in a crowded digital space, differentiating your brand and driving action.

When it comes to emails, copy is the key to building relationships; it personalizes your message, nurtures leads, and fosters customer loyalty. In essence, effective copywriting is not just about selling your products or services; it's about telling your brand's story in a way that resonates deeply, builds trust, and establishes lasting connections with your audience.
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95%

Client Retention Rate

Discover the loyalty of a year-long partnership. Our clients stay because they succeed.

179+

satisfied Clients

From the US to Canada and Australia, our global footprint is growing with happy partners.

7,121,650

Converted Leads

Exceptional results that speak louder than words.

Better results are here!

Get the Best Selling Book on Internet Marketing for Plumbing & HVAC Contractors FREE! (Just Cover SHIPPING!) Limited Time Offer!

Over 153 pages Of AMAZING info that will change the way you look at internet marketing! Based on real-world examples and case studies of other plumbing and HVAC contractors.

Our Streamlined
Social Media Marketing Approach

Meta Ads Copywriting
We specialize in crafting compelling copy for Meta (Facebook and Instagram) ads. Our focus is on creating messages that grab attention, evoke emotion, and drive user action, effectively increasing engagement and conversion rates on these platforms.
Video Sales Scripts
Understanding the power of video in today’s marketing landscape, we write persuasive sales scripts that can transform your video content into a compelling sales tool. Our scripts are designed to captivate viewers and guide them towards making a purchase decision.
UGC Scripts
For User-Generated Content (UGC), we create authentic, relatable scripts. These scripts are tailored to resonate with your audience, fostering a sense of trust and community, and enhancing the effectiveness of your UGC campaigns.
E-Commerce
In the realm of e-commerce, our copywriting service extends to crafting optimized content for various customer touchpoints. This includes product descriptions, landing pages, and checkout processes, all designed to streamline the user journey and boost conversions.
E-Commerce Email Flows
Tailored to nurture and convert, our e-commerce email flows include welcome series, abandoned cart reminders, post-purchase follow-ups, and more, crafted to maintain engagement and encourage repeat business.
Newsletters
Our newsletters are crafted to keep your audience informed and engaged, strengthening customer relationships and fostering brand loyalty.
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Awards and Partners

Down Dog Media
E-Commerce Case Studies

Skin Creamery

Industry: Holistic Skincare
Marketing results:

1.5%

Conversion Rate Before

3.5%

Conversion Rate after
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Funky Ouma

Industry: Herb & Spices
Marketing results

0.8%

Conversion Rate Before

2%

Conversion Rate After

400%

Current Return on  Adspend

Loxtonia Cider

Industry: Apple Cider
Marketing results

0.4

Conversion Rate Before

2.5%

Conversion Rate After

700%

Current Return on  Adspend
Read Case Study

Blankets From Africa

Industry: Knit & Crochet Kits, Apparel
Marketing results

0.2%

Conversion Rate Before

1.8%

Conversion Rate After

650%

Current Return on  Adspend
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Success Stories from
Thriving Plumbing Businesses

“I’ve used other SEO & Pay-Per-Click Management companies in the past but at the end of the day we are no longer working with them. We went to Plumbing & HVAC SEO to handle all of our online marketing (Website, SEO, PPC, & Retargeting). Josh & his team have done a great job for us and it’s taken our company from where we were to where we are today… and we are continually growing. We add a new truck basically every 9 months and it’s great to see the progress we are making.”
Lawrence Snow of
Valley Plumbing
“I’ve been with Plumbing & HVAC SEO for just about 2 years now and can tell you that it has had a noticeable impact on the growth of my business. Since getting started with them my revenue has doubled from $450K to $1.1M and my staff has grown from 5 guys to 13 guys. Prior to connecting with them, I had tried a number of other companies & approaches. I spent a lot of what I call “stupid money” trying to find the right company or the right strategy with virtually nothing to show for it.”
Rich Hull of
Hull Plumbing

Why Choose
Down Dog Media

Skyrocket Your E-Commerce Sales with Our Proven 7-Pillar Growth Framework.
Automated Market Research:
A bot searches Reddit threads, forums, and YouTube, gathering the top 100-200 questions and in-depth answers in specific markets. This aids in understanding market needs and enhancing persuasion in sales.
Data-Driven Audience Targeting:
Utilizing extensive data analysis, we track billions of URLs to identify trends and patterns daily. This allows us to create hyper-targeted audiences, optimizing your advertising spend for better cost-per-acquisition (CPA) and return on investment (ROI).
Website as a Service (WaaS) & Conversion Optimization:
We design custom WooCommerce websites, optimized with over 50 conversion rate optimization (CRO) strategies. Our websites blend the ease of Shopify with the flexibility and speed of WooCommerce, ensuring high performance and user engagement.
Expert Copywriting:
Our copywriting is a synergy of AI algorithms trained by world-class copywriters and insights gained from our automated market research. This powerful combination enables us to craft highly compelling ad and email content, especially tailored for Facebook Ads and extensive e-commerce flows, ensuring that every message resonates deeply with your target audience.
Dynamic Pre & Post Feedback Quizzes
In our approach, we employ innovative feedback quizzes before and after purchases to create a continually evolving feedback loop. This strategy excels not just in lead generation and deep market research, but also in collecting zero-party data. The insights gained are then skillfully integrated into both our advanced email marketing and ad strategies. This ensures that the messages delivered across various platforms deeply resonate with your target market, enhancing the effectiveness and relevance of your communications.
Authentic UGC Content Creation & Video Editing:
Our expertise lies in crafting authentic user-generated content (UGC) for ads, a key element for thriving Meta advertising campaigns. With our specialized skills in video editing and AI-enhanced copywriting, we create content that truly connects with and captivates your audience
Strategic Media Buying
Specializing in Facebook and Instagram advertising, we expertly combine all our services – from in-depth market research and tailored UGC content creation to sophisticated audience targeting – to craft highly effective ads. This integrated approach ensures targeted traffic and maximized conversions, meeting all your media buying needs with unparalleled efficienc
Schedule Strategy Session Now!

Why Choose
Down Dog Media

Skyrocket Your E-Commerce Sales with Our Proven 7-Pillar Growth Framework
Automated Market Research:
A bot searches Reddit threads, forums, and YouTube, gathering the top 100-200 questions and in-depth answers in specific markets. This aids in understanding market needs and enhancing persuasion in sales.
Data-Driven Audience Targeting:
Utilizing extensive data analysis, we track billions of URLs to identify trends and patterns daily. This allows us to create hyper-targeted audiences, optimizing your advertising spend for better cost-per-acquisition (CPA) and return on investment (ROI).
Website as a Service (WaaS) & Conversion Optimization:
We design custom WooCommerce websites, optimized with over 50 conversion rate optimization (CRO) strategies. Our websites blend the ease of Shopify with the flexibility and speed of WooCommerce, ensuring high performance and user engagement.
Expert Copywriting:
Our copywriting is a synergy of AI algorithms trained by world-class copywriters and insights gained from our automated market research. This powerful combination enables us to craft highly compelling ad and email content, especially tailored for Facebook Ads and extensive e-commerce flows, ensuring that every message resonates deeply with your target audience.
Dynamic Pre & Post Feedback Quizzes
In our approach, we employ innovative feedback quizzes before and after purchases to create a continually evolving feedback loop. This strategy excels not just in lead generation and deep market research, but also in collecting zero-party data. The insights gained are then skillfully integrated into both our advanced email marketing and ad strategies. This ensures that the messages delivered across various platforms deeply resonate with your target market, enhancing the effectiveness and relevance of your communications.
Authentic UGC Content Creation & Video Editing:
Our expertise lies in crafting authentic user-generated content (UGC) for ads, a key element for thriving Meta advertising campaigns. With our specialized skills in video editing and AI-enhanced copywriting, we create content that truly connects with and captivates your audience
Strategic Media Buying
Specializing in Facebook and Instagram advertising, we expertly combine all our services – from in-depth market research and tailored UGC content creation to sophisticated audience targeting – to craft highly effective ads. This integrated approach ensures targeted traffic and maximized conversions, meeting all your media buying needs with unparalleled efficienc
Schedule Strategy Session Now!

Custom Digital Solutions
Tailored for the E-Commerce Industry!

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Social Media
PPC
SEO
Email Marketing

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